Today
the tradition has survived the strength of time, what has however
changed is the fact that people now give gifts for a more reasons. Gifts
can be given at special occasions like wedding and birthdays, and it
can even be given at cultural occasions and seasons.
The history of gift giving is as old as
the world itself. Since the dawn of early civilization, people have
found power in giving gifts. Initially, in the early days of human
existence, gift were only given to leaders to show love, loyalty and
respect. They are mostly given to convey appreciation or to prepare the
ground for a special request or favour.
The power of gift giving has been
continually harnessed by highly successful men of today because the art
of giving has many effects both for the giver as well as the receiver.
Businesses have in fact recognized and expanded the art by incorporating
it as a business strategy in a more competitive world.
Corporate gift hampers
are one of the most popular items in recent times, like other art of
giving; it is used by businesses to show appreciation for their various
esteemed customers. Most of these corporate organizations have taken
these gifts beyond the traditional pen and coffee mugs, hampers are now
stuffed with more stylish and sleek gifts.
Interestingly, Corporate gift hampers have
also gone beyond the bland look that it took some years back, it is now
often customized by companies to reflect both the brand of the business
as well as the exclusive value of the customer.
Source: BEARS in BOXES
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